PBR (Professional Bull Riders Inc.) and a visionary group of stock contractors acquired a DNA Registry formerly known as RSR (Rodeo Stock Registry) in 2003. They understood the value and importance of preserving bucking bull genetics. This database was the foundation of American Bucking Bull Inc. (ABBI) and that registry that would swell from 20,000 to over 180,000 animals in just over a decade.
In addition to preserving the genetics of animal athletes, ABBI was determined to develop stand-alone events where the bulls would be judged on their own merits (regardless of how the cowboy atop them did). The combination of the database and events for animal athletes lead to huge paydays and the explosion of bucking bull breeding programs across the country.
At one time, the biggest payday a bull could hope to earn was $20,000 for being selected World Champion Bucking Bull. Nowadays animals can earn as much as $500,000 between their 2 and 4-year-old years competing at ABBI events.
ABBI now has the world's largest bucking cattle registry and is the leading bucking bull event promoter and producer. Some of the greatest bulls in the history of the sport, including Bushwacker, have come out of the ABBI's competition system.
ABBI is owned 50/50 between PBR and a group of stock contractor shareholders. It is governed by a Board of Directors made up of PBR representatives and ABBI stock contractors.